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EDITOR’S LETTER


Writing this Editor’s letter for the launch issue of Toyota Connect (which is actually a modified version of Toyota Zone) is a déjà vu


experience. In my previous job, I edited a men’s business and lifestyle publication – a role I cherished. However, the change is in line with kaizen (continual improvement – one of Toyota’s core business principles). As the adage teaches us: “If nothing ever changed, there would be no butterflies.”


Change, however, almost always causes upheaval. It rattles the status quo and can be as polarising as religion. It disrupts our attitudes, beliefs and behaviour. Still, it’s essential to keep


growing. Organisations like Toyota SA Motors (TSAM) are never content with operating in the “good gear”, but firmly believe in continuous improvement.


Kaizen drives every division of TSAM, including the Marketing one


tasked with putting together this publication. In that spirit – and given the advent of social media and technological advancement – there’s been a huge shift towards digital media, which offers significantly


greater ease of access to content. For this reason, we have apps such as MyToyota and in-house magazines like Toyota Connect.


Mzo Witbooi Editor


Another change has been the way consumers are reached. They no longer sit back and receive brand messages. They’re now active participants, choosing when and how they interact with their brands. It’s because of our belief in such active participation and consumer engagement that Toyota Zone has become Toyota Connect. Still another change is in our product offering, as reflected in the


covers of both Life by Lexus and Toyota Connect. The Toyota 86, one of the world’s most affordable coupés, has evolved into a sleeker


model, while Lexus’s brand-new LC 500 coupé reaffirms the brand’s passion for performance and luxury. We also remind you why the


recently upgraded Lexus IS and Toyota Corolla are among the best sedans in the market today.


What hasn’t changed, though, is our commitment to being a part of the everyday experiences of our customers. We’re aware that your lives don’t only revolve around the cars we manufacture – you also have dreams, aspirations and hobbies. Accordingly, we want to be able to


recommend the best hangouts in your city, share the pros and cons of green living and discuss some of the trends taking the world by storm. Thanks to everyone – including the marketing and publishing


teams – involved in putting this issue together. Their hard work on the intricate details of design and content, as well as on digital functionality to improve user experience on our media platforms, is much appreciated. We believe the online version of the magazine is now much easier to navigate, far richer in its offering and a lot more attractive. Download your free issue on


desktop, tablet or mobile phone on: www.toyota.co.za or www.lexus.co.za and let us know your thoughts. Enjoy these pages and travel safely!


TOYOTA SOUTH AFRICA Editor Mzolisi Witbooi Editorial Director Clynton Yon Tel: +27 11 809 2810


TOYOTA HEAD OFFICE Stand 1, Eastern Service Road Wesco Park, Sandton 2012 Tel: +27 11 809 9111 GPS: 26,085S : 28,087E


CUSTOMER CARE CENTRE Tel: 0800 139 111


Email: ccc@tsb.toyota.co.za Fax: +27 11 809 2917


NDALO MEDIA Founder & CEO Khanyi Dhlomo Director Lwazi Dhlomo Group Business Director Elaine Chandler Operations Manager André Brink Publishing Director Ingrid Wood Managing Editor Amanda Killick Art Director Shaun Mallett Group Copy Editor Gwen Podbrey Production Assistant Farhana Makda


WHERE TO FIND US Bryanston Corner, 1st


Floor, Building B,


18 Ealing Crescent (off Culross Road) Cnr Main Road & Bryanston Drive, Bryanston 2191 PO Box 2077, Lonehill 2062 Tel: 011 300 6700 Fax: 011 300 6767 Editorial enquiries: connect@toyota.co.za


PRINTING


Inner pages made of paper awarded the EU Ecolabel Reg No F1/11/001, supplied by UPM.


CTPprinters


CAPE TOWN


All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise without the prior written permission of the copyright owners, Ndalo Media (Pty) Ltd. While reasonable precautions have been taken to ensure the accuracy of advice and information given to readers, the Editor, proprietors and publishers cannot accept responsibility for any damages or inconvenience that may arise from incorrect information.


06


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