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TOYOTA CONNECT


TOYOTA TO JOIN THE OLYMPIC PARTNERSHIP PROGRAMME


Toyota has entered into a sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner (TOP) programme. The agreement runs to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions. The product categories covered by the


Toyota sponsorship are: vehicles (including passenger cars, urban mobility vehicles and commercial vehicles), mobility services (including vehicle and road safety and transportation support systems and services) and certain transportation and mobility support products. Toyota President Akio Toyoda says:


“We’ll do everything possible to fulfil our new role in the TOP programme and justify the trust the IOC’s placed in us. The addition of a mobility category to the TOP Partner field is an important recognition of our entire industry.” Toyota’s also signed an official


sponsorship agreement with the International Paralympic Committee (IPC) to serve as a Worldwide Paralympic Partner Sponsor until the end of 2024, a period which includes the Tokyo Paralympic Games. “We’re very excited about our long-term


partnership with Toyota, as we share similar values,” says Sir Philip Craven, IPC President. “The IPC aspires to create a more inclusive society for people with impairments through para-sport. However, this can only be achieved through mobility for all.” Toyota will work with the Organising


Committees to provide sustainable solutions for the games by way of safer, more


Above: Toyota President Akio Toyoda with International Paralympic Committee President Sir Philip Craven. Below: The Tokyo Organising Committee of the Olympic and Paralympic Games – President Yoshiro Mori, Toyota President Akio Toyoda, IOC President Thomas Bach and IOC Marketing Commission Chairman Tsunekazu Takeda (Japanese Olympic Committee President).


efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communication systems. The partnership will help deliver a mobility legacy in the host cities and countries. IOC President Thomas Bach and


Tsunekazu Takeda, Chairman of the IOC Marketing Commission, visited the Toyota City Mega Web exhibition, which showcased the latest cutting-edge products that will form part of Toyota’s sustainable mobility solutions. They had the opportunity of test-driving some of the vehicles, including the Mirai, Toyota’s new hydrogen fuel-cell vehicle, the three- wheeled, electric-powered i-ROAD and the Winglet, Toyota’s personal transport assistance robot.


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WORDS: LESLEY STONES & NICOLA POPPLEWELL. IMAGES: GALLO IMAGES/GETTY IMAGES/ISTOCKPHOTO/ALAMY


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